Being based in Staffordshire isn’t such a bad thing: we’re spoilt for choice when it comes to locations for filming, from the historic Potteries in the North of the county to the beautiful AONB of Cannock Chase in the South and just a hop down the motorway there’s the UK’s second city, Birmingham. I’m
not really a city person, but there’s no denying that there is something special when it comes to the small but perfectly formed city of Lichfield, just a stones-throw away from JCFX Media HQ.
With a thriving business community, a shopping district packed with independent retailers, restaurants and pavement cafes, and the inevitable draw of tourists all year round, there’s a buzz around Lichfield that other nearby towns are lacking.
As a film-maker, Lichfield is a dream: the dramatic backdrop of the three-spired Medieval Cathedral, various statues commemorating some of the city’s most famous sons, the city centre Stowe and Minster Pools and the beautifully landscaped Beacon Park all make perfect locations for clients looking for a video production for their business.
Being close to Lichfield, I have been lucky enough to work with Lichfield City Council, and local charity The Stan Bowley Trust, producing video content for their websites and social media posts on several occasions.
Video is an instant way to connect with your audience when it comes to promoting your business. With the right script, a video can get your message across quicker and far more effectively than pages of words. It’s also a good way to save time and ensure continuity: a bespoke training video will make sure every member of staff receives the same message. Using a professional video editor will make sure you stand head-and-shoulders above your competitors too: the end-result will be a professionally edited video you can be proud of, not a shaky hand-held effort on someone’s smartphone.
What’s that? The thought of video makes you nervous. My relaxed, informal style will put you and your staff at ease, all fired up and ready for filming. We can discuss your vision, then work together to turn it into a reality – at your pace, naturally.
If the leap of faith to video is a leap too far for you right now, I can also produce animations to give you a competitive edge. From email sing-offs, logo openers, infographics, and digital ads to use on your social feeds, it’s always about trying to be slightly different and stand out in the right way.
Maybe you’d like to work your way up to a fully produced video by starting with a green screen. Choose the right background and the world is, quite literally, your oyster!
If reading this has given you food for thought on how video could work for your business, I’d be more than happy to have an informal, no-commitment chat to find out more about your video wish list and how we can bring it to life, together.